Hart is the latest in a string of in-demand models to be snagged by Mambo. Gomes took out the Goddess title in 2011, following such names as Jodhi Meares, Cheyenne Tozzi, and Erin McNaught. It’s a smart move for the brand, which has been around since 1984 and is as frequently associated with cheap mens cargo pants sold in Big W department stores as it is with gorgeous swimwear, ensuring they continue to keep it classy as well as accessible. That’s not too say that the Goddess line comes with a high-end price tag though, with all pieces falling between the $39.95 to $59.95 mark.
Mambo Goddess’ SS2012 campaign was brought into being by an all-star cast of Australian creatives including photographer Jason Ierace, stylist Imogene Barron and makeup artist Rae Morris. Soon after the campaign surfaced, the freshly cashed-up Jess was back in Melbourne taking her mum for a spin in a $340,000 Maserati Gran Turismo, but luckily her adorable smile means it is impossible to believe she’s anything but totally genuine.
Images via Chadwick Models and Mambo
Via: Jessica Hart Is the Face (and Body) of Mambo Goddess SS 2012