The U.S. figure skater Jason Brown's ponytail has its own Twitter account, as do manes of ice dancers Charlie White, Andrew Poje and Kaitlyn Weaver.
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Not content with merely following the action on the ice, figure skating fans have taken their dedication to a new level - opening Twitter accounts to track the fortunes of their heroes' flowing locks.
The Twitter account @ 2014PonyPower, dedicated to US team bronze medalist Jason Brown's ponytail, has nearly 1000 followers. PHOTOS: SOCHI WINTER OLYMPIC ATHLETES REACT TO THEIR SCORES
"It's something that I really came across one day. I have no clue who runs it," Brown said.
"It's so funny. Ice dancers Penny Coomes and Nicholas Buckland wrote to me after nationals saying, 'Your ponytail Twitter account made the Great Britain news.'"
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"It's so exciting because the ponytail has definitely shaped me to becoming who I am. So it's really cool people enjoy it and people like that trademark."
@ CharliesCurls is dedicated to the flowing blond locks of US world ice dance champion Charlie White, while Canada's Andrew Poje is tracked on @ PojesMane and his ice dance partner Kaitlyn Weaver is followed on @ WeaversWaves. RELATED: EAT LIKE YOU'RE IN SOCHI
"All these majestic manes on this men's warm up," said a tweet from the Poje's Mane account on Sunday.
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"It's kind of funny to wake up in the morning and see what kind of witty little remarks that have been tweeted," Poje said. RELATED: RAISSMAN: COSTAS' EYES BECOME BIG SPECTACLE
Weaver said Twitter came in handy at last month's Canadian championships.
"At nationals, the result system was down and no one around the country could see the results live on the computer," she said. RELATED: U.S. FIGURE SKATER ASHLEY WAGNER LATEST 'NOT IMPRESSED' OLYMPIAN
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"So people were following @PojesMane because it was the only thing that was tweeting the results.
"It's so much fun," said Weaver. We know we have made it now that we know our hair has a Twitter account."
And it's not just the hairstyles coming under intense scrutiny.
Russian pairs world champion Maxim Trankov, who takes to the ice on Tuesday to open his bid for a second gold medal of the Games, has an account dedicated to the golden trousers he wears called @ Trankovspants.
Japan's Yuzuru Hanyu's Winnie the Pooh cover for his tissue box @ HanyusPooh has more than 1,500 followers.
Clean-cut US champion Jeremy Abbott got into the spirit on Tuesday, warning that he was going to make sure "every hair was in place" when he takes to the ice in the men's short program starting on Thursday.
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