Joe Fresh Spring 2013 Collection Steps Off the Runway and Into Stores

Thursday, November 29, 2012

Joe Fresh Spring 2013 Collection Steps Off the Runway and Into Stores

Joe Mimran was typically fresh at Toronto Fashion Week, what with his line's Betty Drapper retro vibe of diamond checkers, a bombardment of black and white crisp pleated skirts, shift dresses, and Chanel-inspired suits. Now the full Joe Fresh collection has been released and once again, the company has "checkered" all the right boxes.

There's plenty more retro-inspired designs, standing out against a background of coloured sweaters, bright oxfords, and bold pants. Trippy black and white blouses saunter off the runway and into stores to create a work-ready trouser, while eclectic printed pants are just begging to be clashed against. There's also a modest nod to metallics in the form of a silver denim jacket and matching jeans.

"You'll find a mix of soft sorbets, neon brights and your basic, but very graphic, black and white combos next season. Some of our favourite basics will come in a full rainbow of colours, from skinny jeans to boat neck T-shirts," Joe Fresh's style director Adrienne Shoom told Flare magazine.

I've pulled a few of my top picks from the new line, but before we get to that, I thought I'd share the squeal-worthy news that the big orange shop is opening two new stores in Ottawa, Ontario and Victoria, British Columbia in spring 2013. Both will offer the full range of women's, men's, kids', toddler, and baby apparel and accessories, as well as activewear, intimates, sleepwear, and Joe Fresh beauty products. What's more — this may be a little further from home than say Ottawa — but along with a flagship store in New York, Joe Fresh is also eyeing more international expansion by hunting for a lair in the UK.

But getting back to our main priority, that is, what to stock our wardrobe with come spring, you can flip through the below slideshow for a peek at the best grabs for the new season.

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