If anyone can inspire a group of people to take action, it’s one DJ Tiësto. I’ve experienced it first hand at Chicago’s Congress Theatre, where thousands of fans jammed in unison to sounds coming from his tiny-by-comparison turntable. He has the power to channel a contagious energy that resonates through speakers and souls.
“I want to put everything into whatever I do,” he told me. “Being invested personally is essential. I have to feel like the project inspires me and is relevant.” His latest comes via a collaboration with Bono’s RED organization: an exclusive compilation album entitled DANCE (RED), SAVE LIVES which debuts tomorrow, November 27. The release will be followed by a global livestream [www.youtube.com/joinred] from Melbourne’s Stereosonic Festival over World AIDS Day weekend (December 1 and December 2).
“The album idea started with the DJ Football Games competition in Miami in March of this year,” Tiësto says. “We auctioned off jerseys from various players after the game and donated all the proceeds to RED. It really gave me a taste for working with them and we were both keen to take it to the next level. They understood the power of EDM's [Electronic Dance Music’s] reach and relevance right now and so it made perfect sense to work together and make a lot of noise around World AIDS Day.”
Being the world’s highest-paid DJ has allowed Tiësto the opportunity to travel to places like Africa and witness the impact of AIDS firsthand. It has also put him in touch with U2’s Bono, who stands as a global champion for the cause. "As a person, Bono has dedicated a huge amount of time and energy to helping those who are less fortunate than he is, particularly AIDS victims,” he says. “He is a true inspiration. Musically, Bono and U2 have always pushed what a performance is to the next level. Their live shows define the word ‘epic’ and I've definitely been inspired by their approach and ambition.”
The latter isn’t exactly an unfamiliar concept to the man. He launched his own capsule collection with Guess last fall and continues to be an entrepreneur who transcends simply the music genre. His best style advice? “Less is more. That is definitely my approach to fashion when I go out.”
Via: DJ Tisto Takes Fashion and Philanthropy to the Next Level: Closed Set with Julie Bensman