Saturday, September 29, 2012

Carven Spring 2013 Runway Review


The house of Carven has always been known for its innovation. Not in the modern sense of technical prowess or directionality but in innovating for the existing customer — knowing what they want before they do and managing to keep an incredibly jaded industry on its toes. When Guillaume Henry took over the brand three years ago, it was immediately evident that the brand was filling a hole in the market for young, fashion forward girls that had some money to invest in clothes but not enough for the traditional French brands. This season, Henry worked to hone and develop his vision for the brand by taking some of his signatures, including cheeky cut-outs and flirty hemlines, and combining them with a more contemporary vision. The contemporary market is dominated by New York designers, but with an attractive price point and sophisticated point of view, Henry's Carven is hot on their heels.

 
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Via: Carven Spring 2013 Runway Review

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