BILLINGS- You've no doubt heard of ‘March Madness', and if you were paying attention in history class ‘The Ides of March' should ring a bell.
But what about: ‘Mustache March',' No Shave November', ‘Mo'vember', or ‘Frebru-hairy'?
If you were scratching your head while reading through that list of unofficial holidays for fans of follicle development, there's a group in Billings looking to bring
you up to speed.
Formed just two weeks ago, STACHE, the Stately Team for Appreciation Contributions to Hair Excellence, is already making its presence known to those sporting mustaches (or moustaches for our friends from across the pond) in the Magic City.
"It was really born a few weeks ago," said co-founder Svein Newman. "My friend Nick and I got together and we were talking about how mustaches are taking off all over Billings, all over Montana and all over the country."
On Thursday, STACHE presented the first Mustache Appreciation Achievement Award.
The lucky recipient: 25-year handlebar mustache Hercules and local business owner of Montana Avenue's H Bar Hatworks, Mike Hodges.
"First and foremost, we believe in giving credit where credit is due and Mike has an incredible mustache," said Newman. "And not only does he have a great mustache himself but he's really active in promoting mustaches in the community."
According to Newman, Hodges' role as a cookie duster ambassador is multi-faceted.
For one, if you haven't seen the H Bar' logo before, take a gander at the picture above.
You'll not only notice the beautifully painted mustache, but the name, H Bar, is an abbreviation of the style of ‘stache Hodges prefers to sport.
"People couldn't remember my name but they could remember the mustache," said Hodges about naming his business in honor of his misplaced eyebrow.
However, the hairy heroism doesn't end there. Hodges also has a habit of identifying and helping his customers fight BULS, also known as Bare Upper Lip Disorder.
"I have a lot of little kids that will come in here-and they will stare," said Hodges. "You know they're polite and well-mannered and they don't want to say anything. But they're thinking, 'What is going on with that guy's face?' So, I'll get in the drawer, pull out a little mustache and ask them if they want a little mustache, too. And inevitably, they all say yes. And they'll stick it under their nose, they'll look in the mirror. And I've seen them actually look old enough where they drive mom and dad home that night."
For his efforts, STACHE awarded Hodges with a gigantic check written out for a "priceless" amount, a free growler from Uber Brew and a free container of Mustache wax.
Hodges seemed impressed by the award.
"This is as cool as cool gets," said Hodges.
STACHE says they are planning to recognize more outstanding contributions in facial hair growth in the future.
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